Bryan Pearson

With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.
A sought-after speaker and author of the bestselling book: The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented in North and South America, Europe and Asia at such well-known events as Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.
Bryan has been quoted by hundreds of news outlets, including The Wall Street JournalForbes,BusinessWeek, the Los Angeles Times, MSNBC and the Chicago Tribune. He is a regular contributor toRetail Customer ExperienceCustomer ThinkCreative Match and COLLOQUY and has been widely quoted by the Associated Press, Globe and Mail, the Vancouver Sun, National Post and Fast Company.
The Loyalty Leap: Turning Customer Information into Customer Intimacy, was published in May 2012 by the Portfolio imprint of Penguin Group in both the US and Canada and became a New York TimesWall Street Journal and USA Today bestseller in its first week. The book draws on Pearson’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields. The Loyalty Leap details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. While other business books address customer service and data as the abstract fruit of technology, onlyThe Loyalty Leap reveals how shopper data can be used as the cornerstone upon which to build intimate customer relationships, leading to profitable growth in the new era of marketing. More information on the book is available at www.pearson4loyalty.com.
Bryan joined Alliance Data (formerly The Loyalty Group) in 1992, was appointed President of the AIR MILES Reward Program (AMRP) in 1999 and of LoyaltyOne in 2006. Since then, Bryan spearheaded LoyaltyOne’s expansion into South America and the launch of AIR MILES My Planet and AIR MILES for Social Change, growing AMRP to more than 10 million accounts – two-thirds of Canadian households. In 2010, LoyaltyOne earned more than 30 awards for its role as a best employer, its green initiatives, its marketing and its human resources. In addition, Bryan serves as a member of the Executive Committee of Alliance Data, owner of LoyaltyOne.
Prior to LoyaltyOne, Bryan launched his career in brand marketing at the Quaker Oats Co. of Canada, followed by a position in technology/software at Alias Research Inc.
Bryan supports a number of community and charitable groups including the Toronto French School and Kids Help Phone, and he is a Board Member of the Canadian Marketing Association and the Special Olympics Canada Foundation. He holds a BScH and an MBA from Queen’s University and is an active member of its Venture Management Program
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